Created a new approach to the development and evaluation of strategy using Systems Thinking
Projects: Allied Domecq – Futuring (Long term strategy development); Inchcape – Impact of euro; Dept of Transport – future opportunities; Highways Agency – minimising road accidents; Dept Of Health – future manpower requirements (PES bid support); BMW UK – future manpower requirements (in support of bid to BMW AG); Tyne Tees Television, others – exploring long term advertising revenue generation opportunities (support for bid for TV license); Abbey National– exploring alternative interest rate strategies; MAI – poster site divestment; Woolworths – store refurbishment strategy; Department of Education – evaluating investments in Infrastructure; Thorn UK – strategy evaluation (rental vs sales); IPC magazines - Channels to market strategy; Superdrug – Warehouse strategy design; Marks & Spencer Foods – “New Foods” distribution strategy design.
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